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About

I know what you’re thinking. Did he break six rules, or only five? To tell you the truth, in all this excitement I kinda lost track myself…

Actually, that’s not true. I break all of them.

In the Summer of 1984, at the ripe old age of fourteen, I joined my town’s small volunteer fire department. In a few months, I was promoted to lieutenant.

In 1988, less than a month after graduating from High School, I was hired as a firefighter and EMT for the Orange County Fire Department (now called the Orange County Fire Authority). A year or so after that, I was teaching at the fire academy and something hit me.

No, it wasn’t a ladder. Here I was teaching rules to follow in a job where every incident you rolled on would be different. I suppose you could say these rules were more guidelines, but the reality is it’s not always possible or recommended to follow the rules.

In 1993 I left the fire service to pursue a career as an entrepreneur and test my Rule Breaking Theory. It was one of the hardest decisions I ever had to make. Once you enter the fire service, it’s in your blood. At almost 24, I had already put in a decade of service.

Why People Call Me The Rule Breaker

I could bore you with stories of how I told of my kindergarten teacher off multiple times, and how the Viking blood is responsible for all this rule-breaking, but I’ll let you in on a secret.

I’m a total fucking badass!

No, actually, rule-breaking isn’t as rebellious as it sounds.

Okay, it’s a little rebellious. See, the concepts of Rule Breaking are rooted in saying “fuck-you” to best practices and one-size-fits-all advice. Why? Simple, they aren’t applicable to your business or your individual goals. They’re only applicable to the entrepreneur who came up with them. It worked for them. Best Practices are somebody else’s rule book.

Not only that but in the days of information overload, why the fuck would you want to do what everybody else is doing? Why would you in your right mind follow something that by design makes you blend in?

If you look at any successful entrepreneur, what common denominator do you see? That’s right, they broke rules – they wrote their own rule book. Why? They broke rules because that’s how you stand out and reach your goals.

And that, bitches, it what it’s all about.

I know this because what was once just a theory, Rule-Breaking is now a proven business philosophy. I’ve used my Rule Breaking Philosophy on Fortune 1000 companies, small businesses and solopreneurs who were just about to pack it in. It’s helped musicians and podcasters find their true fans. It’s helped authors connect with their audience and make a living without signing their life away to a publisher.

I’ve been practicing and perfecting the Art of Rule Breaking for nearly three decades. I’ve seen what’s worked and what’s failed (yeah, I’ve seen some shit).

My Rule Breaking Accomplishments

  • I became a firefighter at age 14
  • I was an actor and technical advisor on a movie and two prime-time television shows in the late ’80s
  • I became an eBay Powerseller, Certified Trading Assistant and Certified Instructor within a year of my first sale.
  • I’ve launched nearly a dozen podcasts since 2006, hosted from three continents
  • Interviewed and made connections with well-known musicians, actors, and authors.
  • Directed and Produced a short film without knowing a fucking thing about making a short film. Oh, and this short film was basically a promotional excuse to release a movie soundtrack. Did I mention this film had literally zero budget and the movie actually made money?
  • Self-published two books my way (which still earn money after many years).
  • Self-published several books under a pen name, and not to sound like Frank Sinatra, but yes, I did it my way. These also earn a nice royalty check every month.
  • Launched an apparel company which was profitable after one month
  • Helped produce a fictional supernatural thriller that was told over multiple social media accounts, two different podcasts, a 400+ page novel and it was told in “real-time”.

Fun Facts

  • I grew up in a house that used to be a Speakeasy during Prohibition
  • My grandfather was on the Jury that convicted Al Capone
  • My Favorite foods are pizza, street tacos, and burgers
  • I am a Makers Mark Whisky Lifetime Ambassador
  • My favorite metal bands are Judas Priest, Iron Maiden, Testament, Iced Earth, Slayer, and Old Queensryche
  • I’m in the Guinness Book Of World’s Records for participating in the largest food fight