It's Not The Way You Rock.
It's The Way That You Roll.
Entrepreneurs have two common enemies; One-Size-Fits-All Advice and Advice Overload. We are told to rock a certain way (if you want success you must follow these rules), but it's how we roll (our schtick) that breeds success.
You are an entrepreneur with a kick ass idea. An idea that is unique and will benefit your audience. You've spent a ton of time working on your USP (unique selling proposition), and developing a product or service that's based around your passion. You love doing what you do and you're awesome at it.
It Doesn't Make Sense To Use A Generic, One-Size-Fits-All Rule Book To Sell Your Unique Idea.
Having a successful business isn't about the perfect time to tweet or publish a blog post. It's not about which platforms you use for your podcast. It's not about the "Ten Things You Must Do...". You can follow the rule book to the letter and still fail because it's not your rule book!
So, How About You and I Break Some Rules?
Breaking Rules is a philosophy that I've developed over the years that helps you focus on what matters most. It's about starting at the beginning and creating a foundation for entrepreneurship on many levels; psychology (how to reach our audience), technology (which tools and methods are right for our business) and our health (something we rarely think about but is vital to achieving happiness and success).
Breaking Rules is about asking the tough questions that lead you down the right path. It's about setting yourself up to succeed. I've got some stuff below to help you get started, so if you're ready...